Best global brands 2011

On annual basis Interbrand publishes a list of the most valuable brands of the world. There are three key aspects that contribute to the list ranking: the financial performance, the role of the brand in the purchase decision process and the global strength of the brand. As a further inclusion criteria the brand must be truly global and has successfully transcended geographic and cultural differences.

2011 Rankings (brand value in million US$):

1 Coca-Cola (70.8 $m)
2 IBM (69.9 $m)
3 Microsoft (59.0 $m)
4 Google (55.3 $m)
5 GE (42.8 $m)
6 McDonald's (35.5 $m)
7 Intel (35.2 $m)
8 Apple (33.4 $m)
9 Disney (29.0 $m)
10 Hewlett-Packard (28.4 $m)

View all top 100 brands.